Below are more samples in the OTC sector

Tame the Shoe / DreamWalk by Dr. Scholls

To launch a new line of insoles for women, we created an engaging digital property, the Shoe Meanies. Then leveraged Heidi Klum’s massive social following which encouraged women to create their own Shoe Meanie designs and share them.

Zicam Zinc That Cold

Leverage Zicam’s cold-shortening promise and unique zinc formula to establish Zicam as the “must-have” product for cold and flu season.

DermaPhoto Booth / Coppertone

How could Coppertone re-establish itself as the sun-care authority? Create the Coppertone DermaPhoto booth, the brand’s first multi-channel campaign to help bring awareness to the hidden damage the sun can cause.

The Coppertone DermaPhoto Booth was a well-promoted activation idea. "Booth-On-Tour" events were scheduled on Coppertone.com, and a community was created on Facebook where booth participants could share and discuss their derma photos. Additionally, “Help Strike Out Sun Damage” partnerships were established with the NY Yankees and MLB.

Afrin No Drip Nasal Spray

To launch Afrin nasal decongestant in Russia, we leveraged Vertical Wind Tunnel Flying, a popular sport in Eastern Europe, to tell the unique, no-drip, gravity-defying story of Afrin.

Claritin

I worked on several efforts including the Take Claritin Every Day campaign, the Claritin D brand extension and the seasonal, fully integrated digital platform, Allergeddon.

Allergeddon proved to be an international phenomenon, adopted by many global markets including Russia, Korea and the Philippines.